Good to Great

Have you ever wondered why, and how, some companies sustain success for decades, and others fall into mediocrity? If you do, then Jim Collins’s book, Good to Great: Why Some Companies Make the Leap ...and Others Don’t, may answer your questions.

Collins is an award winning teacher whose credentials include a faculty position at the Stanford University Graduate School of Business and co-authoring the best-selling book Built to Last. 

For Good to Great, Collins headed a management team to research 11 companies over the course of five years to determine what business practices propelled them toward “greatness.” Through nine comprehensive chapters and a frequently asked questions section, he posits that five levels of leadership exist and, that to be a level five leader, one must be “incredibly ambitious, but their ambition is first and foremost for the institution, not themselves.”

Drawing on extensive research and a wealth of experience in Good to Great: Why Some Companies Make the Leap ...and Others Don’t, Collins insightfully evaluates the business practices that have made corporations, such as General Electric, successful examples in today’s economy.


You are now leaving the Oxford Asset Management website Oxford Asset Management and its affiliates have not reviewed the site referenced below and are not responsible for the content of any off-site pages or any other linked sites. No judgment or warranty is made with respect to the accuracy, timeliness, completeness or suitability of the content of these services or sites to which these screens link, and Oxford Asset Management, takes no responsibility therefore. A link to a service or site outside of Oxford Asset Management is not an endorsement of the service or site, its content or its sponsoring organization. Oxford Asset Management provides links to other Internet sites solely as a convenience to its users. Your linking to these sites is at your own risk.